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He has been entertaining the nation with his antics on I'm A Celebrity, and now Jordan North has been raising money for a hospice without even knowing it.
The BBC Radio 1 DJ, whose fears were questioned by Eamonn Holmes, tried to think of his 'happy place' while doing his first trial with Shane Richie.
The 30 year old repeatedly said 'happy place, happy place, Turf moor' to take his mind away from the snakes he was surrounded by.
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Now his favourite football club Burnley FC have released some T-shirts with Jordan's slogan on it and are using them to raise money for charity.
The t-shirts cost £20 each and proceeds from the sales will be split between Pendleside Hospice and the football club's community food bank.
The great news for Jordan is that he is an ambassador for the hospice in question and they even looked after his uncle for some time.
Speaking on behalf of Burnley FC, Sara Ward said there has been a huge demand for the T-shirts and it has lifted many people's spirits.
In conversation with BBC Radio Lancashire, she said: "Well, it's put a lot of smiles on everyone's faces!
"We've all been cheered up by it and we're supporting Jordan so we've turned it around at the club, it's been a great team effort and it went on sale and the demand's been fantastic.
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"Jordan North is an ambassador for Pendleside Hospice and obviously Burnley FC in the Community run the food bank.
"The pandemic has seen a massive increase in demand there so I hope it make him proud when he comes back because of course he doesn't know any of this is happening!, she explained.
The Northern lad, who praised camp mate Beverley Callard's fitness videos, has been keeping viewers hooked to their TV screens with his performance in the bush tucker trials.
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Just before his first trial, Jordan told Ant and Dec: "I genuinely don't think I've ever been this scared in my entire life.
"I mean, I don't like flying and I feel nervous before I get on aeroplanes, but this…"
Despite his fears, Jordan and Shane managed to successfully get nine stars out of ten, therefore being able to feed their fellow camp mates.
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