Known for projecting viral-worthy visuals across the intersection of Takeshita Street and Meiji Street in Harajuku, the Cross Shinjuku Vision billboard unveils a new 3D display featuring fashion label CHARLES & KEITH.
Having previously stunned onlookers with animations from Yayoi Kusama x Louis Vuitton as well as Nike, the Singaporean label debuts yet another eye-catching display that welcomes summer with its bright bursts of color and exuberant bubble graphics.
The campaign video also stars K-Pop girl group and global brand ambassadors ITZY. Seen playfully swiping through the latest CHARLES & KEITH collection, they come across the hero of the season – the Cocoon curved handle bag – of which, blue, yellow and pink colorways light up the 3D screen.
Watch the full video reel featuring ITZY on the Cross Shinjuku Vision billboard via the gallery above. To shop CHARLES & KEITH’s summer collection, head over to its website now.
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