Founded in 2015 by Max Vallot and Tom Daly, District Vision has become a staple across the world of running. Utilising their experience and expertise in the world of high fashion — Vallot, formerly of Saint-Laurent, and Daly, Acne Studios — District Vision is a brand that both reflects and compliments two of their shared passions: running and meditation.
What started out as a project born focusing on sunglasses — such was the pair’s love for Japanese eyewear — the label soon started to produce apparel and accessories that not only look good, but compliment both passions simultaneously.
“Our mission is to bridge the worlds of movement and mindfulness,” Vallot said in a recent interview with HYPEBEAST. “We look to provide the perfect outdoor wellness toolkit, comprising technical apparel, eyewear and meditation courses”.
While specialist eyewear remains at the brand’s core, Spring/Summer 2021 is a shining example of how far District Vision has come. Shot in a desert wilderness on the outskirts of Los Angeles, California, this season offers up everything from half-tights, race shorts and singlets, to fleeces, insulated mid-layers, yoga blocks and singing bowl sets.
In-keeping with the brand’s mindful approach, the Greg cabin fleece — arguably the stand-out garment in the collection — is made from a 300g recycled Italian high-pile fleece and arrives in a “Natural” beige colorway, while the Johannes thermal midlayer boasts concealed thumbholes, built-in fold over gloves and a sculpted hood.
District Vision’s full SS21 collection is available to buy now from the brand’s online webstore.
In other news, Le Col brings cycling’s biggest tests to the U.K. for SS21.
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