• Tue. May 30th, 2023

Gucci Takes Its Monogram Trunks to London's Brick Lane for Valigeria Campaign

Mar 24, 2023

Gucci continues to set its sights on London, making it clear that it’s here to stay. In 2021, Gucci unveiled an East London pop-up that featured experimental musical spaces, curated bookstores, cafés, and more. In addition, the brand is returning to the city’s Shoreditch neighborhood to debut new wall art in celebration of its persistent Valigeria campaign.

The travel-forward baggage campaign previously fronted by Ryan Gossling takes inspiration from ’70s traveling aesthetics, growing on Gucci’s roots in accessories. London’s Old Truman Brewery has presumed the shape of a Gucci hard-shell suitcase painted on the building’s exterior facade. The brand’s “GG” monogram enhances the walls, accompanied by green and red linear decor and gilded Gucci-branded metal clasps.

Take a closer look at Gucci’s new artwork at London’s Old Truman Brewery in the gallery above.

In case you missed it, light up Elton John’s platform boots with cent.ldn’s candle collectibles.
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