A strategy that has been extremely effective for Jordan Brand in recent years is finding the most impactful music artists to collaborate with. And this year, the imprint’s catalog with the likes of chart-topping creatives such as Travis Scott and J Balvin are expected to grow, the latter of which has just teased new apparel pieces from this forthcoming capsule.
The global icon has been dropping hints about his forthcoming Air Jordan 2 collaboration — which is a follow-up to his wild Air Jordan 1 High from 2020 — and now he’s finally previewed some of the accompanying apparel pieces. The Colombian crooner’s AJ 2 is expected to be dripped out in cloud-like patterns, and its matching sweatsuit is designed to mimic that motif. Blue and white tie-dye graphics are plastered onto the pullover hoodie and sweatpants in an all-over fashion, the former of which features a branded patch on the left side above the pocket while the latter has multi-colored drawstrings as a nod to his first Jordan team-up. A baby blue dad hat with angelic Jumpman logos and “AIR” written out in Balvin’s signature electric font is also involved in the assemblage.
Sit tight as official release information is likely to pop up in the coming weeks.
In case you missed it, the Air Jordan 1 Elevate Low “Multi-Color” has been revealed.
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