Lacoste’s quintessential crocodile takes centre stage for the brand this season, as the French label links up with Polaroid for a colorful spring apparel collaboration.
Lacoste — who recently tapped Bruno Mars for a 1970s-inspired collection — have dressed its reptile logo in red, yellow and the traditional green, as it strikes poses in new bright hues in a collaboration designed to change perspectives through the use of color.
Oversized stripes and the reworked logo adorns classic silhouettes like the polo shirt, hoodie and polo dress, while sleek white sneakers are given subtle flashes of seasonal color.
Caps, watches and backpacks also receive an injection of vibrance, while a unique limited-edition co-branded Polaroid 600 instant camera rounds out the collection.
The full Lacoste x Polaroid collection is available now from the Lacoste webstore.
In other news, Diadora has unveiled its latest and lightest running sneaker.
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