Off-White™ has revealed its new Taipei flagship store. The store, located on the first floor of Breeze Nanshan is officially open, and features Virgil Abloh‘s latest collection for the brand.

The store itself spans across 203 square meters and includes a 156 square meter exhibition area. This particular store sees a great use of natural earthy tones, accented with understated yet prominent brass details. The contemporary design welcomes shoppers into a tranquil atmosphere where the consumers can enjoy a moment of zen in their hectic realities.

In the center of the store, customers can notice a neon sign art installation posing the philosophical question, “What is retail?” In Abloh fashion, the store transports retail shoppers into a different mindset, providing an open-space for them to wonder and wander.

With this question, the brand hopes that guests will break away from the existing definition of shopping and instead apply a more dynamic perspective to retail, echoing the modern spirit of Off-White™. The idea of reflection is emphasized throughout the store as customers are guided to answering the question of “What is Beauty?” Not only does the store hope to push the boundaries of their guests but hopes to create an expansive retail experience for Off-White™ fans everywhere.

Take a virtual walk around the store above.

Off-White™ Taipei Flagship

No. 17, Song-Zhi Road
Xinyi District, Taipei
Taiwan 110

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A post shared by Off-White™ Taipei (@off___white__taipei)

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