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Dolly Parton launched the first ad for her new perfume during Super Bowl LV on Sunday night.
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The 75-year-old country music icon revealed it's called, “Dolly – Scent From Above," and partnered with Squarespace for the commercial. The ad was a play on her famous song "9 to 5."
"Work #5to9 on your passion projects with the help of @squarespace! Visit the link in my bio and tune in to the #SuperBowl this Sunday #ad (sic)," Parton wrote on social media.
Parton called her perfume line a passion project until she partnered with Edge Beauty to make it happen.
DOLLY PARTON RE-RECORDS '9 TO 5' FOR UPCOMING SUPER BOWL AD
Parton previously told WWD that "fragrance has always played a major role in my life" so
"We know that people like to scent their hair, clothes, homes, as well as their own skin. So we’re working on a multiplicity of olfactory forms that will indicate the fragrance value," Steve Mormoris, chief executive officer of Edge Beauty told WWD.