You may be counting down the days to Black Friday , but there’s another shopping event you should put in your diary.
Black Friday is known as the biggest shopping day of the year.
Millions of people scramble to get massive bargains before Christmas.
This year the shopping extravaganza takes place on Friday, November 29, so there’s still a few weeks to go.
But this weekend you can forget Black Friday, because another massive shopping event is taking place – and you probably haven’t even heard of it.
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Single’s Day is China’s answer to Black Friday – and has reportedly grown four times bigger than the American shopping event.
In fact, the Centre for Retail Research report, which was commissioned by VoucherCodes.co.uk, has revealed the UK will have the highest Single’s Day sales in Europe – despite only 16.6% of shower having heard of the event.
The Shopping for Christmas 2019 report predicts the UK sales to hit almost £1.3billion on November 11.
Purchases with participating retailers, such as Amazon, Sports Direct and ASOS are expected to increase by £170million year on year.
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Anita Naik, Lifestyle Editor at VoucherCodes.co.uk, said: “Sceptics may consider the awareness of Singles’ Day to be relatively low, but Black Friday was not-so-long-ago viewed apprehensively by British shoppers as an American tradition.
“It has since grown into a monumental discount event, taking in sales of over £8.57bn in the UK alone in 2018. This year’s Singles’ Day sales are expected to amount to 15.1% of Black Friday’s total weekend revenue, but considering the years of hype around Black Friday, this is an impressive figure for a fairly unknown event.”
Single’s Day, which is held annually on November 11, was created by the Chinese corporation Alibaba, and was initially created as a day to celebrate being single.
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It is held on November 11 because the number one symbolises a single person – and the 11th day of the 11th month written out numerically shows four single “sticks”.
Singletons in China would buy themselves gifts due to the disproportionate number of men to women, because of the one-child policy.
But today many consumers buy themselves gifts regardless of their relationship status.
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