• Fri. Jun 2nd, 2023

River Island shoppers rush to buy £49 ‘divine’ holiday dress

May 3, 2023

Summer is finally on its way, and many people are now on the hunt for the perfect dress to wear for their next holiday.

Trying to find a dress that’s special enough for your holiday, but versatile enough to wear again and again is the key to the perfect addition to your summer wardrobe, and shoppers think that’s exactly what this River Island dress is.

The Orange Floral Frill Detail Beach Maxi Dress,£49 here, is perfect for soaking up the sun this summer, and has been getting plenty of attention from River Island shoppers after the brand shared a snap of the dress on itsInstagram.

Captioning the photo: “When your backdrop is that beautiful, you need a dress to match” with a heart eyed emoji, the photo showed the dress in all its glory on influencer Lauren Arthurs as she posed in front of a stunning green palm leaf backdrop, proving just how perfect it is for those upcoming sunny holidays.

The sleeveless maxi dress features white embroidered details across it and has a deep v neckline with exaggerated ruffled shoulders that give it just the right amount of drama. The shape is also perfect for warmer weather, with a fitted waist and a loose, tiered, floor length skirt that’s ideal for staying comfortable when the temperature heats up.

The Instagram post was quickly flooded with comments from keen shoppers, who couldn’t get enough of the ‘divine’ orange colour. One commenter wrote: “Love the orange” with a heart eyed emoji, whilst another said: “Nice dress love orange” with an orange heart emoji.

Others praised the overall look of the dress, calling it ‘beautiful’, with some tagging their friends in the comments with comments like: “ Look at this!! You would lovely in it.”

The River Island website reveals the floor length dress was photographed on a 5’9” model, leading some commenters to lament the fact it would be too long for them, asking the high street retailer if they would consider selling it in a petite size, saying: “Are you doing a petite version? Us petite girls miss out on lots maxi and midaxi dresses! You'd definitely sell them!”

The dress is currently available in sizes XS, S, M and L, though the medium and large sizes are sold out at the time of writing. The dress is also available in black for£49 here, as well as in plus size for£49 here.

Shop similar styles

Chi Chi London Broderie Anglaise Sleeve Poplin Maxi Dress in Orange, £60 here

Chi Chi London offers a similar orange maxi dress, with broderie anglaise details, floaty short sleeves, and a tiered hemline.

River Island Orange Broderie Maxi Dress, £42 here

River Island also offers up another beautiful orange dress, this time with a square neckline and column shaped tiered skirt, which features a stunning bow tied back.


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