• Sun. Nov 28th, 2021

The average kids Christmas wish list costs a whopping £300 and half are left disappointed

Nov 18, 2021

It’s approaching the most wonderful time of the year and the nation’s kids are likely already planning their letters to Santa.

However, as they work hard to curate the perfect selection of dream gifts, new statistics suggest that over half could be left disappointed on Christmas morning.

The amount of money parents are expected to spend has been revealed as far higher than you might feel your pockets can stretch.

Experts at Hasbro have discovered that the average child in the UK requests around £300 of presents which leads to more than 50% feeling dissatisfied.

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What’s more, as anyone who ever asked for a Mr Frosty will relate to, 41% of children are reported to be let down by toys actually on their list after they failed to meet their expectations.

23% of parents report that they have bought something for their child that was met with indifference.

Just 27 per cent, they are influenced by how educational a toy is before putting in their child’s stocking, while 38 per cent consider buying gifts that they also want to have a play with.

The research, marking the launch of Love at First Play – a campaign by Hasbro aimed at increasing toy-to-child compatibility this Christmas.

The findings revealed that the top influences on kids’ choices depend on TV advertisements, their friends and

Child Psychologist Dr. Laverne Antrobus, spoke about the research on behalf of Hasbro, said: “Science has shown us that a child’s play personality has a huge impact on the types of toys they will enjoy playing with and also the way they learn and develop.

“While for most adults, ‘work’ and ‘play’ are separate pursuits, for children play is their work – instead of being just a fun break, it is in fact how they learn, both about the world and themselves.

“By identifying a child’s most dominant play personalities, parents and gift givers may be more likely to choose a compatible present for their child this Christmas.”

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