Gwyneth Paltrow is now flogging the 'doubled-sided wand vibrator' on her online store Goop.

The 48-year-old proudly told Instagram fans that the nifty sex gadget had sold in record time.

As the intimate massager flew off of the shelves within 24 hours, Gwyneth's team were fast on the case to ensure that they had more stock due to its popularity.

Confirming the "ultimate ultimate" orgasmic product was back on sale, the Sliding Doors actress told her 7.15million followers: "The @goop vibrator that sold out in less than 24 hours is finally back in stock.

"Link in bio to shop; it's a vibe."

Soon after sharing, Gwyneth's social media went into a total frenzy with many of her admirers surprised she promoted the self-loving gizmo on her own page.

The steamy post was liked by John Legend's wife Chrissy Teigen and Friends actress Jennifer Aniston.

Along with lots of likes, she received hundreds of comments – many of which contained an element of humour.

One fan joked: "I thought this was Hannah Montana's microphone?"

A second quipped: "I understand it must be getting lonely after Iron Man died."

American rap star 2chainz exclaimed: "LOL Lord….GP," to which she responded "@2chainz had to," with a heart emoji.

Another confused online user coyly asked: "Is this for neck pain?"

While a fourth chimed: "This is the reason why I love you."

For those looking to make a swift purchase, you can expect to hand over £68.21 in the UK for the "wonder-ball wand with deep, rumbly vibrations".

According to the information found on the Goop website, the sex toy boasts two elements for maximum intensity.

The description reads: "Each end of the wand offers eight pulsating patterns that vary in intensity, with subtle, ergonomically placed controls for uninterrupted navigation.

"And it's a thing of beauty on a nightstand. Basically, it's a pleasure all around."

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