Celebrity Juice's days on our screens could be over as ITV2 bosses hint that they are focusing on audience-grabbing box sets rather than more "old-fashioned" panel shows.
The channel's emphasis on younger viewers means that bosses may move away from the traditional panel show format which has seen shows like Celebrity Juice rise to success over the years.
ITV2 boss Paul Mortimer, at the Edinburgh TV Festival, spoke about panel shows, admitting: "They are as old as television if you think about it, we reinvent them, from Shooting Stars through to Celebrity Juice, they’re nothing like the panel show of old.
"It’s one of those where the host greets you, you know what you’re going to get, you’re introduced to this week's panel and at the end of the episode they wave goodbye and it’s, 'see you next week.
"That’s old grammar, that’s old language. It’s not the way to talk to younger audiences. It also makes closed episodic content like that missable."
Celebrity Juice's ridiculous humour and messy challenges could be off our screens forever as the ITV2 bosses are prioritising shows with a "hook at the end" to keep the audience coming back week after week.
Paul said: "If there’s a hook at the end of a great drama and you desperately need to see episode two and you don’t want to wait, make it available and give it to audiences in the way they have come to expect things.
"Younger audiences want everything quickly, fast fashion, fast food and they want fast TV now."
Paul Mortimer explained that the channel is "not really looking for studio-based entertainment shows," including panel shows, which he said have "very old-fashioned grammar."
Celebrity Juice host Leigh Francis, who plays his alter ego Keith Lemon, told the Daily Star: "It’s not on again this year, which is sad. Will it be back again? Who knows?
"I might have to get a real job. Hopefully, we’ll be back next year. If not, it’s been a good ride and we’ve had a good time."
The show features a host of celeb faces pitted against each other in a series of wild games and challenges and has been going for a whopping 25 series, but this might be the end of the long-running comedy panel show.
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