I'M A Celebrity star Naughty Boy lasted 16 days in the jungle – and now he's set to rake in £250,000 in the next 12 months.
The 41-year-old left camp last night after failing to secure votes from the public.
He had been at the centre of a number of heated rows with his co-stars.
But according to PR agency 10Yetis, the music producer is now on track to earn a fortune.
In fact, he could charge up to £5,200 for just ONE sponsored Instagram post.
10Yetis owner Andy Barr said: "Shahid Khan, otherwise known as Naughty Boy, left the jungle last night after being voted out by the public. Although he was known for his music before entering the show, he’s become a figure of entertainment for many who sit down to watch celebrities in the castle every night.
"Thanks to his stint on the show, he’s now able to earn up to £5,200 per sponsored Instagram post, with a following of over 69,000.
"However, pairing this with the money that he’s able to make through his music and the career he had before going on the show, he’s bound to be earning some good money in the coming months, with sponsors knocking at his door.
"I can see Naughty Boy bringing home an extra £250,000 in the next year, through the likes of book deals, endorsements and brand partnerships."
During his time in camp Naughty Boy had arguments with Frankie Bridge and rows with Kadeena Cox over the cooking.
The star also had bust-ups with Adam Woodyatt over the chores and a confrontation with David Ginola for telling him to do a trial.
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But today Naughty revealed the gut-wrenching reason behind him being the centre of several camp rows.
The hit maker told ITV's Lorraine how he'd struggled with leaving his mum, who suffers from dementia.
As they spoke about the fall-outs, Naughty Boy told host Lorraine Kelly: "It was like a teething process, just getting use to it.
"To be honest, the first thing for me, it was the longest period of time spent from mum for the last couple of years and since she's been living with me.
"I was thinking she's probably missing me and that combined with getting used to the Clink. I wasn't expecting that and it might have thrown me."
Naughty Boy, real name Shahid Khan, lives with his mother and is her full-time carer.
He left the castle last night, clutching a pillow with her face printed on it.
He added: "Apparently when she saw me on TV, she thought it was Facetime so tried to talk to me.
"I can’t wait to see her. I'm going to try to surprise her."
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