FRANKIE Bridge defied the pandemic to pocket almost £1m in earnings last year, The Sun can reveal.
The I’m A Celeb star raked in £807,390 through her business Triple P Media.
And that was up 40 per cent on the £577,073 she earned in 2019 according to official records released by Companies House.
Frankie has embarked on a career as a Loose Women presenter, model and author following her time in The Saturdays.
And the wife of ex-England footy star Wayne is already emerging as one of the favourites to win this year.
A source said: “ITV were delighted to land Frankie for I’m A Celeb and producers are sure she is going to be a massive hit on this year’s show.
“There are also likely to be lots of lucrative offers coming her way after she leaves the castle. Frankie has reinvented herself completely since leaving The Saturdays and has carved out a fantastic career which is illustrated by how well her business was able to carry on doing through the pandemic.”
It isn’t just Frankie who is sitting pretty. Her fellow camp-mate Louise Minchin has also had a good year.
According to Companies House the ex BBC Breakfast presenter’s business recorded a 10 per cent rise in income last year.
Her company – Voluntad Productions – raked in £213,200 last year compared to £194,530 in 2019.
Our story comes days after Frankie admitted she was "buzzing" that she won't have to strip off to shower in this year's I'm A Celebrity.
Myleene Klass stole headlines when she wore a white bikini in the Australian camp's jungle shower in 2006.
🔵 Read our I'm A Celeb 2021 live blog for the latest updates
But this year's stars can scrub up in a bathtub, hidden behind a shower curtain.
And former Saturdays singer Frankie – who viewers saw enter Gwrych Castle on Sunday – is thrilled. She said: "I'm buzzing I don't have the pressure of coming out in a bikini and being in the shower on TV. I'm totally fine with that.
"But it's going to be quite entertaining as one of the campmates will have to pump the water at the same time."
Mum-of-two Frankie only signed up to the show because it has remained in North Wales.
She has had to leave sons Parker, eight, and Carter, six, at home with Wayne – so joining in the Aussie jungle was out of the question.
I'm buzzing I don't have the pressure of coming out in a bikini and being in the shower on TV.
Frankie said: "That's always been my biggest stumbling block as I'd have to spend so much time away from the boys."
She reckons Wayne will be fine holding the fort. She said: "Our fridge door is full of lists. Full of schedules for the boys, what they have in their school bags, what the dog's doing that day. He's got everything."
But Frankie admits leaving the kids was a wrench. She said: "It was really emotional and really difficult."
Wayne took part in I'm A Celeb in 2016 but Frankie says his tips are no use as the jungle is so different to the castle.
She might not need them though — her celebrity pals, including current Queen of the Castle Giovanna Fletcher, have tipped her for the top, and loyal Loose Women fans have pledged to rally for votes.
I’m A Celebrity 2021 – here’s everything you need to know
- When does I'm a Celebrity start?
- Where is I'm A Celebrity 2021 filmed?
- How to vote on I'm A Celebrity
- Where are Ant and Dec staying in Wales?
- I'm A Celebrity full line up – meet all the contestants below:
- Who is Frankie Bridge?
- Who is DJ Locksmith?
- Who is Arlene Phillips?
- Who is Matty Lee?
- Who is Naughty Boy?
- Who is David Ginola?
- Who is Richard Madeley?
- Who is Adam Woodyatt?
- Who is Simon Gregson?
- Who is Kadeena Cox?
- Who is Snoochie Shy?
- Who is Louise Minchin?
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