KATIE Price's new manager has revealed some home truths about the former glamour model.

The 41-year-old was branded "needy" by her new manager, Rob Cooper, who insisted that Katie needed to stop calling every man "The One".

Speaking last October he told the Mirror Online: "She comes across as a little needy and vulnerable, which isn’t great for a brand that has been built on being brash and honest.

"The public no longer emotionally invest into her relationships and instead think 'how long will this one last?', which devalues any interviews, posed pictures or promotional opportunity she has."

Rob, who become Katie's manager this week, added: "If Kate was to compare the media deals from Alex Reid through to her most recent split with Kris Boyson she’ll notice a rapid decline in their value, it’s no longer front page news and it's expected rather than shocking."

Katie, who recently added to her long list of cosmetic produces by undergoing a face lift, is currently engaged to toyboy Kris Boyson, 30.

The pair announced their engagement on Loose Women but The Sun Online revealed she 'faked' the proposal ahead of the third series of her reality show My Crazy Life.

But Rob, who represents a number of showbiz personalities, insists Katie needs to start becoming more real with her fans, especially when it comes to her emotional splits.

He continued: "Katie doesn’t want to appear weak or give her ex partners any satisfaction over seeing that she has been affected by them.

"She's admitted numerous times that she loves deep and gets hurt, that’s what she should be showing after a split."

Katie unveiled Rob as her first "one to one" manager since she parted ways with Claire Powell, who oversees her ex-husband Peter Andre's career.

Having narrowly avoided bankruptcy and made headlines for hardcore partying and drug use, Katie is hoping the PR guru's appointment will give her a much-needed boost.

She wrote on Instagram: "The Queen is taking back her throne and taking no prisoners! NEVER UNDERESTIMATE THE PRICEY!"

The glamour model has had a whirlwind of relationships over the years with the likes of Peter Andre, Alex Reid and Kieran Hayler.

Her first marriage to Pete ended after four years, while her marriage to former stripper Kieran came to an end in 2017 after the star caught him sending intimate emails to nanny Nikki Brown.

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