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Outlander star Sam Heughan surprises fans with latest announcement

Dec 10, 2021

Outlander actor Sam Heughan, who is best known for portraying fan-favourite character Jamie Fraser in the show, took to social media over the weekend to share some very exciting news regarding his business venture, Sassenach Spirits.

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IT’S HERE!!! So thrilled and so excited to introduce our latest @sassenachspirits baby!” he wrote before explaining that he has teamed up with El Tequileño Master Distiller Antonio’ Tony’ Salles to create a new limited edition Sassenach Select tequila.

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His caption continued: “We were welcomed into their family and community, discovering we shared a passion that runs deep. We talked, laughed and explored the Mexican landscape, despite being from different continents, we agreed on the same vision of craftsmanship and quality. 

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“So here it is!!!! The Sassenach Select. The perfect blend of our cultures and passion, a partnership steeped in tradition, heritage, and a love of good tequila!!!!!”

Sam Heughan announced that his drinks brand Sassenach Spirits has launched a new product

The Scottish actor launched the whisky brand, named after his Outlander character’s nickname for his wife Claire, back in 2020 – and it’s already gained quite a fanbase. Not only does the brand boast 200,000 followers on Instagram, but it counts actress Brooke Shields among its customers. 

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Earlier this month, the Hollywood star revealed that following her own Scottish adventure shooting festive film A Castle For Christmas, she became an Outlander “addict” and has stocked up her top shelf at home with several bottles of Sassenach Spirits.

Chatting with Town & Country magazine, she said: “This whisky wasn’t in existence when I was in Scotland—the name is a word that refers to someone not from Scotland—but when Outlander star Sam Heughan released it, I couldn’t wait to try it, and it’s really smooth and wonderful and I love the fact that it’s his.” She added: “It’s a total fan move on my part.”

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