PIERS Morgan has admitted that he "doesn't like losing" after quitting Good Morning Britain following an on-air spat with Alex Beresford.
The 55-year-old presenter refused to publicly apologise to his co-star for the tense exchange – prompting his early exit from the breakfast show.
The two men clashed when 40-year-old Alex confronted Piers on comments he'd made about Meghan Markle.
Piers sensationally stormed off set after the weather presenter brought up his "personal" grudge against the Duchess – and he has now reflected on his winner's mentality on social media.
The divisive star shared an article that reflected on his "scandalous career", and made specific reference to his competitive behaviour – from as long ago as the '80s.
The piece recounts an incident with his former colleague Rob McGibbon, where Piers "screamed, shouted, and challenged" McGibbon – the more capable tennis player – in a match until he'd "lost concentration" – securing Piers a victory.
After winning the first set with those tactics, Piers "refused to carry on playing", with McGibbon sharing: "His grandmother was appalled and said: 'Why do you have to behave like that, Piers? Robin is by far the better player.'
"'He shot back: 'Well, he's not, is he – because I just won. That's all that matters.'"
Piers retweeted the piece and added to his followers: "I remember that tennis match… and yes, it is reflective of my personality.
"I don't like losing. Nor do I like people who like losing, or who don't give 100%.
"Sadly, we've turned into a country that celebrates failure, weakness & victimhood."
The star has endured a dramatic week after his rant on Monday's instalment of Good Morning Britain racked up over 41,000 Ofcom complaints in just one day – also being slammed by mental health charity Mind.
On the show, Piers lashed out at Meghan and Prince Harry's bombshell Oprah interview – specifically accusing Meghan of lying about her mental health battle.
He was confronted by Alex on his long-running campaign against Meghan on GMB the following day, with Alex saying: "I understand that you don't like Meghan Markle, you've made it so clear a number of times on this programme.
"I understand you've got a personal relationship with Meghan Markle, or had one and she cut you off… She's entitled to cut you off if she wants to.
"Has she said anything about you since she cut you off? I don't think she has, but yet you continue to trash her."
This remark hit a nerve, with Piers dramatically standing up and saying: "Okay, I'm done with this", as he stormed off set.
He was off-screen for almost 20 minutes, and tensions quickly grew again when the debate continued later on in the programme – with Alex repeatedly insisting that he wasn't accusing Piers of being racist.
That evening, ITV confirmed in a statement that Piers would not be returning to Good Morning Britain – and Piers has only doubled down on his opinion of Meghan on social media.
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