CHANNEL 4 viewers were not happy with AJ Odudu's new show, The Greatest Auction.
The eight-part series see's the upcoming Big Brother presenter bring together buyers and sellers at a specifically created auction house.
Millionaires, private collectors and seasoned antique dealers are brought together as they bid for extraordinary items which include a taxidermy unicorn and a Louis Vuitton skateboard.
Other treasures also up for grabs in The Greatest Auction included a pinball machine owned by Elton John as well as a pristine Hermes handbag as sellers part with their cherished possessions.
Despite the promising format, viewers did not seem to be taken with the premise of the show fronted by AJ Odudu, 35.
the audience took to social media in droves to express their thoughts as they claimed the premise was not organic, compared to other auction shows on the BBC and ITV.
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One wrote: "Yes, let's all watch people buy a load of overpriced t*t in the middle of the greatest financial depression for decades. That'll cheer everyone up 🙄 #TheGreatestAuction."
A second fumed: "The greatest auction on channel 4… what an utter load of b*******. Stupid people with too much money, spending it on s****."
Meanwhile, a third penned: "Cant help thinking there will not be another series , this is fake, staged and a load of rubbish. #TheGreatestAuction."
Whilst a fourth noted: "Something really fake about this show. The auctioneer doesn't even know some of the correct terminology 🤔."
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To which another viewer replied: "It does seem very forced ,..I like Four rooms and I like flog it but not flogfourrooms."
And a sixth commented: "Very disappointed in this "bidding room" Rip off! Thought it was going to be a real auction room, not a made up, cheap set type, padded with "off the street extras"! #thegreatestauction."
This comes after ITV confirmed that AJ and Will Best have signed on to front the new series of Big Brother.
The broadcaster revealed the news in a video clip, which showed the pair alongside the reality show's iconic eye logo.
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