THIS Morning fans were left incensed as they accused a caller of "fat shaming" host Alison Hammond.
Viewers of the ITV series – which is being fronted by Alison, 47, and Dermot O'Leary, 49, amid Holly Willougby and Philip Schofield's absence – took to Twitter in shock after scenes aired on Friday.
It came about when caller Dionne contacted the panel, with the question: "How do I find love again at 57?"
She told the This Morning panel: "I don't like being single and, I have to say, Alison probably understands me in this next sentence; I am a plus size lady and that seems to go against what a lot of them men out there are going for."
Alison, taking he reference in her stride, responded: "If that person's not into you, then that's not your person.
"There's plenty of other people who are going to love all that fluff babes, they're going to love all that juice, trust me."
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Alison – who has been looking slimmer than ever of late – added: "A lot of them say they don't like it, but when they have a taste of it, they absolutely love it.
"Don't even worry about that, put it – the bigness – to the back of your mind and let your personality come through because once they see who you truly are, I'm telling you, they will fall in love with you."
Alison's fans rallied behind her over the "fat shaming" with one urging: "Stop body shaming Alison #ThisMorning."
Another put: "Gyles and Carols phone in, in a nutshell; Alison being bodyshamed, telling a caller she’s been around at the age of 80 😭 #thismorning."
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A third then put: "If I was Alison I’d give this Dionne a slap if I ever met her, body shaming her.. #thismorning."
One then quoted caller Dionne's comment as they added: "F**kin hell Dionne the shade #thismorning."
Another mused: "I think @AlisonHammond has lost weight in my opinion #thismorning."
In July, Alison – who weighed 20st at her heaviest – revealed she had cut out sugar to help her shed the extra pounds.
She has also been quietly working out with a personal trainer and staying hydrated to keep away from snacks.
Alison teamed up with Weight Watchers, too, and revealing her secret, she said: "I didn’t realise that often when I used to snack, it was because I was thirsty.
"I try to get through at least two litres of water every day now and that makes me feel so much better."
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The presenter added: "Secondly, I’m doing a bit more exercise.
"I now have a personal trainer and he’s amazing. I work at my own pace – we do circuits and I absolutely love it."
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