In the latest TV ratings, NBC Sunday Night Football averaged 14.9 million total viewers (up 5 percent from last week’s fast nationals) along with a 4.4 demo rating.

Among non-sports fare, Fox’s The Simpsons led the pack with 5.5 million total viewers and a 2.0 demo rating, on par with last year’s first episode buoyed by an NFL lead-in. It was followed by Bless the Harts (2.2 mil/0.8), Bob’s Burgers (1.8 mil/0.7) and Family Guy (1.7 mil/0.7)

Elsewhere….

CBS | Monday-bound Big Brother (4.1 mil/0.9) and Love Island (1.8 mil/0.4) each dipped week-to-week.

ABC | That $ellebrity thing did 1.9 mil and a 0.3.

THE CW | Night 1 of the iHeartRadio Music Festival drew 475,000 total viewers and a 0.05 demo rating.

The Live+Same Day numbers reported in our ratings column do not reflect a show’s overall performance, given the increased use of delayed playback via DVR and streaming platforms, plus out-of-home viewing. These numbers (Nielsen fast nationals, unless denoted as finals) instead aim to simply illustrate trends or superlatives. Warning: Contents may be hot!

Want scoop on any of the above shows? Email [email protected] and your question may be answered via Matt’s Inside Line.

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